| The real estate market right now is a roller coaster, with slow, creeping progress followed by plunges. And there’s no telling when things will smooth out again (although there are still tantalizing glimpses of a smoother uphill stretch ahead).
What’s the best way to get through a down market like the present one? Make your marketing work smarter. Having a listing on RetireNet.com can help in a number of ways. First, of course, are the leads that come your way with a Premier or Top Showcase listing. But did you know that more often than not, a web search for your community will turn up your RetireNet listing before your own website? That’s because RetireNet is carefully optimized for web searches, and has been a trusted source of information since the 1990s. Having a RetireNet listing is like putting in another road to your front door. Another solution, for those with only basic listings, is to increase your exposure by upgrading to a Premier Showcase . Doing so gives you access to a number of features that can dramatically improve your marketing results. With a basic listing, you get a short descriptive paragraph, a single photo, and contact information. Not bad for free, but you can do better. With a Premier Showcase, there are no length restrictions on your descriptive text. Similarly, there are no restrictions on the number of photos: add as many as you want, including floorplans and elevations, and organize into dynamic photo galleries with sophisticated user controls. You can also quickly and easily create pages for listings, for a models center, or for your sales staff…and create text and photo galleries for each of those pages, as well. Most important, though–now and always–you get a contact form that allows you to harvest sales leads directly. Each basic listing can list contact information such as address and phone number, but does not include a web form. Having a Premier Showcase is a way to quickly and directly collect information from prospective buyers. Premier Showcases typically have better than a 500% improvement in visits over Basic listings. Along with that, you get all the tools you need to make a better impression on visitors, plus sales leads…plus the enhanced search presence on sites like Google and Yahoo that RetireNet listings provide. And the price hasn’t changed: it’s still only $79 a month. |
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